Making E-Commerce Circular with Air Robe: Simple Steps for Sustainable Shopping

Irene Portelli • May 31, 2024

Buy Better Buy Less - Air Robe The Circular Wardrobe

When AfterPay first came out, you saw all the big brands adopt it first.


This is the same with Air Robe.


All the high end labels are in there but I think this could be such an opportunity for sustainable craftspeople to get in there.


So as I follow a lot of ocean people in Facebook this brand Salty Dagger - its a thing in the ocean world, Salty is a popular key word.  Anyways, I went down this rabbit hole and then on the cart page I saw this toggle.  Air Robe it....


In life cycle analysis, the phase that can make the most impact on the planet is the USE phase which is why fast fashion is a killer for the planet, LITERALLY.



Salty Dagger Site

How It Works As A Consumer

When you create an account at AirRobe, you automatically create your own Circular Wardrobe™ which is a digital version of your wardrobe. You can add items manually or via a partner site when shopping along as usual.

‍

You can create your Circular Wardrobe™ in two ways. 

1. When shopping with a partner site

2. Via your account at AirRobe.com


‍When shopping with a partner site

‍Add your items to AirRobe when shopping with a partner site, and follow the prompts to Create an Account and view your Circular Wardrobe™ at the end of the checkout process.


‍Via your account at AirRobe.com

‍When you create an account at AirRobe, you automatically create your own Circular Wardrobe™ which is a digital version of your wardrobe. You can add items manually or via a partner site when shopping along as usual.


💡 Helpful Info to know - You can manage all your purchases and clothes via your Circular Wardrobe™. You can nominate to have your items unpublished but saved, or published available to resell, rent or recycle. You can also delete and list directly from your account.

How It Works As A Brand

what you do is reach out to them and set up an account, if it is like AfterPay they will have some widget you need to add to your site through a Developer and then you are off.


Honestly this is such an exciting opportunity for well made independent labels because you get to keep your customers happy and a third party site helps you get more exposure to your business in a good way.

FIll Out Their Form

Conscious shoppers are 3x more valuable to your brand.


Having a Sustainability Page on your website is a green signal that buyers are starting to search for.


By partnering with Air Robe it gives your brand more credibility as a business for good.


Jump on it, tell us how your experience was so we can add some extra insights to this blog.


How exciting.  We hope.

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