How Ai Can Help Catch Businesses Who Are Greenwashing - Lenaion Labs
ASIC Has Given Out 4 Greenwashing Fines Since November 2022 & Counting.
If you have been working in or concerned about sustainability this news before Christmas was definitely a Santa moment.
Nathan, the founder of Lenaion Labs, is one of the Unicorns coming out of JCU Ideas Lab atm for his Ai software which has an algorithm especially for greenwashing terms that are easily to identify. Unlike ChatGTP which is a more generalised Ai engine, Lenaion is being constantly fed key signals that makes it highly tuned to catch green washing by business. The above image is one of the businesses that was fined by ASIC since November, 2022.
Here are some slides from his recent pitch at JCU in Feb 2022.
The problem is unless you are studying, working or living within the framework of Sustainability, if a business says they are green there is very little to verify that claim. Yes carbon calculators are coming, early days and it's a long play solution measuring the supply chain to calculate the elements like energy and transport and materials that add to that total calculation.
But it is the claims that you don't very like carbon neutral gas, there is no such thing but the business below wrote it in its documents and that is what ASIC is going through and auditing. Imagine Lenaion being used inside ASIC, how many more greenwashing fines = buyer awareness of where to use their green dollar to vote on whether to support a business.
In the
2022 Australia Post Ecommerce report, 3 out of every 4 buyers say their choice is influenced by a businesses sustainability claims. P.24; Businesses are responding, with 88% today having some form of sustainable practices and products. Of these, 34% have experienced improvements in
customer loyalty and company culture as a result.
Having worked in marketing for 12 years the above claim would make businesses go gah gah over customer retention improvement. Especially as COVid and the results of not so many humans in places like Venice which saw dolphins return for the first time in forever.
Why Lenaion Labs Greenwashing Ai Solution?
That's it really.
He also has some super nerds on his team that took me 3 different discussions to get the awesome under the hood of their software. One of Nathan's programmers is a genius and is also working on a virtual lab inside JCU atm. Can you explain the details of how they are building the code to make it an exciting innovation, now, but over the coming months as we get more businesses to start using Lenaion Labs on their docs that they use in their business we will be putting more stories and Case Studies in this post.
All you need to know at this point in time is that this is another Santa moment.
Where those big verticals who have been making claims they are doing good, will be caught and the fines are relative to the turnover of their business.
Change is coming because the tools we need to make them happen are coming onto the market.
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